Tag Archives: female

Every Woman Digital

6 Jun

Regardless of which women we choose to model ourselves after, feedback from our ongoing survey on “Women Role Models in the Digital Age” indicates that digital media is key for learning about, keeping informed about and staying in touch with the women who inspire us and who we consider “role models”.

Every Woman Digital

As you might recall from our previous post on the subject, the vast majority of respondents to our survey inform us that the women they most look up to are real, living women — from their families (75%), circle of friends (68.8%), school and civic communities (31.3% and 18.8% respectively), and professional environments (31.3%).  At the same time, 59.4% of respondents say that their role models also include “Celebrity or Public Figures.”

From further analysis, it is clear that — whether personal, celebrity, real or fictional — digital media play a pivotal role in allowing us to learn about, contact, and keep informed about our female role models.

Based upon feedback we received from the 70 people from around the world who took our survey (69 of whom are women), the following was revealed:

Email is the most popular way for us to keep in contact with our real, living and personal role models.  This channel is followed closely by direct, personal contact (i.e. “face-to-face meetings“), and phone calls.

Where celebrities and public figures are concerned, we get most of our news, not surprisingly, from newspapers and magazines, although almost half of our survey-takers say they also get news about the “famous” women who inspire and/or mentor them via digital media like online-news websites, email, Facebook, Twitter, and LinkedIn.  These same digital channels are used in much greater intensity (i.e., 24% to 36.4% depending on the medium) to keep in touch with real, female role models — mothers, sisters, friends, professional mentors, etc.

Extrapolating these findings to the digital public at large, we might conclude then that:

  • digital media have become an essential channel for having and maintaining contact with female role models from our various personal communities;
  • digital media provide important channels for keeping informed about female role models who are celebrities and public figures, and
  • digital media are a key way to become aware of and inspired by fictional female role models too.

As such, exploited to the fullest, digital media could play a potentially valuable role in the following:

  • building and promoting women role models to other women, including girls and young women, and to the public-at-large;
  • reinforcing natural and physical women’s networks around the world in order to contribute to solving issues of interest to women and the rest of society; and
  • giving women a better standing in society and improving the status of women overall.

In this sense, the connection of Women with Digital Media can be seen as something clearly beneficial and even potentially very powerful, if harnessed to its fullest extent.

When asked directly, survey respondents echoed this sentiment:  80.9% think digital media presents an opportunity for building and promoting female role models of all kinds to society-at-large.  An even greater percentage, 92.6%, believe that more women role models is something that we all, and young girls in particular, really need.

Update 7 June 2011:

What can I say?  Great minds think alike!  Look at the International Women’s Day post by Neelie Kroes, Vice President of the European Commission, Responsible for the Digital Agenda — a great role model, and the women behind this very initiative!  It’s entitled — and please believe me when I say I had not seen the blog post though I heard Ms. Kroes’ speech on that day –“Every Woman Digital.”  Fabulous.  🙂


The Top 10 Traits of a Female Role Model

20 May

Are you a woman holding a political office?  The manager of a group of people, a mentor, or a leader of any kind?  Do you fancy yourself a possible role model?  Then read on to see how your personality traits stack up against what our survey respondents say are the top characteristics of a female role model.

The results are in! With 69 people responding to our ongoing survey on Female Role Models, we now know which traits you think a good female role model should have.  The Wordle above summarizes our total findings, where the 10 answers which received the most votes were the following:

Trait & Number of Votes:
1.  Intelligent – 62
2.  Determined – 52
3.  Strong – 47
4.  Talented -42
5.  Honest – 40
6.  Brave – 39
7.  Reliable – 34
8.  Generous – 32
9.  Ambitious – 30
10.  Powerful & Outspoken – 27 each

When given the option to randomly note the most important trait a female role model should have, again “intelligent” was the top response, and the total feedback looked like this:

Other traits you thought identified female role models include “kind,” “resilient,” “generous,” and “somehow has perfected the balance between successful career and family.”  Oh, and my favorite:  “Unflappability.”  Now, I don’t even know if that’s a word, but I’m sure we all know exactly what it means!

So, thank you to everyone from around the world who’s filled in our survey, and now, please tell us:  Do you know any women who represent the female role model attributes we have identified here?  If so, please share their names with us so we can get the world out about them.

For the record, we’re especially interested in hearing about those s/heroes who’ve mastered the fine art of “unflappability”!  😉

Let your voice be heard!

29 Apr

As an outcome of the “Women in Science, Innovation and Technology in the Digital Age” conference held in Budapest on 6-8 March 2011, a Gender Action Plan for the Digital Agenda with eight focus areas was drawn up.

In this context, Commissioner Neelie Kroes has decided to include a “Women for Smart Growth” workshop at the Digital Agenda Assembly in Brussels on 16-17 June, at which the Gender Action Plan focus areas will be discussed.

Lady Kate: A Female Role Model for a New Generation

To explore the Gender Action Plan topic “Creating positive images through role models, awareness campaigns, TV programmes, video games & the World Expo 2015 in Milan,” we have started a virtual working group — and have launched the first in a series of short surveys on “Female Role Models” — and would like to encourage your participation.

Please join our social network (links below), take the first survey on “Media & Women Role Models,” and join in the discussion!


Your comments are welcome, so please let your voice be heard!